The National Communications Authority (NCA) has officially notified MultiChoice Ghana Limited of its intention to suspend the company’s authorization to operate its Subscription Management Service for Satellite Television Broadcasting (Pay TV Direct-to-Home Bouquet).
This action follows a directive from the Minister for Communications, Digital Technology and Innovation, Samuel Nartey George, who has accused MultiChoice Ghana—operators of DStv—of implementing what he describes as unfair and exploitative subscription pricing that disregards Ghana’s current economic hardships.
In a statement released on Thursday, August 7, the NCA cited Section 13 of the Electronic Communications Act, 2008 (Act 775) as the legal basis for the move, stating that the company’s pricing practices are “inimical to the public interest.”
30 Days to Respond
MultiChoice Ghana now has 30 days to respond to the NCA’s notice. The company may:
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Present its views,
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Submit a written statement of objections,
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Propose remedial actions to address the concerns raised.
“By this notice, MultiChoice Ghana has thirty (30) days within which the company may present its views, or provide remedial action, and submit a written statement of its objections to the suspension of the authorization,” the NCA stated.
Background
The dispute escalated after the Minister accused MultiChoice of ignoring consumer concerns and refusing to adjust prices in line with economic conditions. MultiChoice, in a statement issued Sunday, August 3, described the directive as “regrettable” and argued that further fee reductions were not feasible due to existing market conditions.
However, the Minister dismissed this explanation, insisting that the pricing model remains insensitive and unjustifiable.
Sector-Wide Implications
This regulatory showdown marks a significant turning point in Ghana’s pay-TV industry, underscoring the NCA’s resolve to protect consumer rights and ensure fair practices. The Minister’s hardline stance has sparked both public support and political debate.
While the Minority in Parliament has called for a more diplomatic resolution, urging constructive dialogue among the Ministry, MultiChoice Ghana, and the NCA, Minister George has maintained that regulatory action will proceed as planned.
Further updates are expected after the 30-day response window closes.
