Prabon Greenfields has officially launched a new range of housing units under the brand name ‘Ashanti Pride’, aimed at providing affordable yet high-quality homes for budget-conscious buyers. The launch event was held at the Lancaster Hotel in Kumasi.
The Ashanti Pride residences pay tribute to the cultural richness of the Ashanti Region, which has long played a central role in shaping Ghana’s identity as a leading nation in Africa. Located within the prestigious Prabon Greenfields estate, the new development offers two- and three-bedroom homes designed to meet the growing demand for affordable housing in a secure, well-planned community.
Originally developed to serve high-net-worth individuals and returnees from the diaspora, Prabon Greenfields has evolved in response to increased demand for more accessible housing options within its premium gated estate. The new offering allows first-time homeowners to enjoy the benefits of luxury living at more attainable price points.
At the launch, Rui Alberto Meirinho Rodriguez, CEO of Prabon Greenfields, emphasized the company’s ongoing commitment to delivering value without compromising on quality.
“Our mission is to offer dignified, peaceful living in a secure, well-maintained environment,” he stated. “With Ashanti Pride, we’re expanding our reach to serve Ghanaians looking for quality homes at modest prices—while maintaining the same standards that define our brand.”
A joint venture between Asanteman and Vital Capital, Prabon Greenfields has operated for over a decade as a leading name in high-end real estate in the Ashanti Region. The estate features a mix of two- to five-bedroom move-in-ready homes and serviced plots for custom construction.
Known for its sustainable and eco-conscious design, the estate provides residents with essential infrastructure, including clean water, sewage treatment, paved roads, and reliable electricity.
Beyond real estate, Prabon Greenfields has also made significant contributions to the local community through philanthropic initiatives in health and education, reinforcing its commitment to the region’s socio-economic development.
